TikTok is looking to help more brands take the leap into TikTok content creation with a new set of detailed, step-by-step guides on how to create some of the most common, engaging video types on the platform. And with more brands looking to lean into the app this holiday period, and reach its burgeoning user base, the notes …
Are you looking for ways to promote your small business? Want to know how to use influencers to build your brand on TikTok? The team from The Influencer Marketing Factory share their TikTok marketing tips in this infographic. They break things down as follows: What is TikTok? Who is on TikTok? Identifying the right influencers Choose a …
Instagram’s adding some new in-app ‘nudges’ to help minimize harmful impacts on younger users, in response to concerns around overuse, and the mental health impacts of comparison in the app. The new nudges will come in two forms, with the main one being an entirely new notification designed to re-direct users away from potentially harmful topics. As …
It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, now, you’ll be able to find a new ‘Pin to Your Profile’ option via the three dots …
TikTok’s looking to help marketers get a better handle on the platform via a new season of its ‘Made for TikTok’ ad tips series. The first season of TikTok’s ‘Made for TikTok’ content series was released last year, and featured creator David Ma sharing a range of tips and tricks to help maximize your TikTok performance. https://www.tiktok.com/embed/v2/7096565790006168833?lang=en-US&referrer=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Ftiktok-launches-new-season-of-its-made-for-tiktok-marketing-tips-series%2F625079%2F The second series …
Twitter has conducted new research into the effectiveness of its warning prompts on potentially offensive tweet replies, which it first rolled out in 2020, then re-launched last year, as a means to add a level of friction, and consideration, into the tweet process. Twitter’s warning prompts use automated detection to pick up any likely offensive terms within tweet replies, …
LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features. First off, on Product listings – soon, you’ll be able to add the products that you’ve worked on …
Meta has announced a new set of Pride-themed features for Messenger and Messenger Kids, providing more ways for users to engage in Pride Month celebrations. First off, on Messenger – Meta’s adding new Word Effects, camera stickers, and 3D Avatar stickers to its existing Pride collection, which already includes various 360 backgrounds, sticker packs and chat themes. …
Gen Z will soon become the most influential consumer segment, with the next generation of digital natives already influencing spending habits in a big way – and that’s only set to increase. That’s also driving big changes in the business landscape, from realigning your marketing approach around new consumer behaviors, to updating your checkout process …
Image Credits: TikTok TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part …
