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TikTok Study 2023

RECAP: According to the article, video content tends to have the best type of engagement on social media. Video content is more likely to capture people’s attention and keep them engaged for longer periods of time compared to other types of content, such as text-based posts or images. Additionally, live video content tends to be …

TikTok Implements New Usage Limits for Teen Users, Adds More Parental Control Options

TikTok is introducing new well-being features to limit screen time for teens, with a default daily limit of 60 minutes for users under 18. Teens over 13 can enter a passcode to bypass the limit, but will receive prompts at 100 minutes of usage. Users under 13 cannot opt-out of the hour limit, with parents controlling watch time beyond this. The updates also include sleep reminders, customized screen time limits, and expanded parental controls. These changes align with similar restrictions placed on Chinese youngsters to combat gaming addiction. The move could help TikTok present itself more positively with authorities and child safety advocates.

Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App

Snapchat has launched a new chatbot called “My AI” for Snapchat+ subscribers, which integrates generative AI into the platform and provides AI-generated responses to user queries. My AI, the purple-skinned character, can suggest birthday gift ideas, plan a hiking trip, recommend a recipe or write a haiku, among other tasks. Snapchat is the first social platform to integrate generative AI elements directly into its UI, which could give it an edge over competitors, as Meta and Google have yet to develop similar tools. The My AI feature could boost Snapchat’s subscription revenue, as the company has already seen significant demand for Snapchat+ subscriptions.

Meta Adds New Features for Facebook Reels, Including Longer Clips and Memories Integration

Meta has announced updates to Facebook Reels, expanding the length limit to 90 seconds, integrating Memories into the mix, adding ‘Grooves’ for automatic alignment with music, and expanding Reels templates. Reels views across Facebook and Instagram have more than doubled over the last year, and reshares of Reels have doubled across both platforms over the last six months. Meta’s expansion of Reels could potentially leave it well-placed to fill the void left by TikTok in case of a ban.

Instagram Adds New Prompts to Reduce Harmful Impacts on Young Users

Instagram’s adding some new in-app ‘nudges’ to help minimize harmful impacts on younger users, in response to concerns around overuse, and the mental health impacts of comparison in the app. The new nudges will come in two forms, with the main one being an entirely new notification designed to re-direct users away from potentially harmful topics. As …

Instagram Adds New Option to Pin Posts on Your Profile

It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, now, you’ll be able to find a new ‘Pin to Your Profile’ option via the three dots …

TikTok Launches New Season of its ‘Made for TikTok’ Marketing Tips Series

TikTok’s looking to help marketers get a better handle on the platform via a new season of its ‘Made for TikTok’ ad tips series. The first season of TikTok’s ‘Made for TikTok’ content series was released last year, and featured creator David Ma sharing a range of tips and tricks to help maximize your TikTok performance. The second series …

Twitter Shares New Research into the Effectiveness of its Offensive Reply Warnings

Twitter has conducted new research into the effectiveness of its warning prompts on potentially offensive tweet replies, which it first rolled out in 2020, then re-launched last year, as a means to add a level of friction, and consideration, into the tweet process. Twitter’s warning prompts use automated detection to pick up any likely offensive terms within tweet replies, …