Social Media Marketing

Gen Z will soon become the most influential consumer segment, with the next generation of digital natives already influencing spending habits in a big way – and that’s only set to increase. That’s also driving big changes in the business landscape, from realigning your marketing approach around new consumer behaviors, to updating your checkout process …

Social media is everywhere, but not all platforms work for every business. Find out which of these top 10 social media platforms will work best for your audience. Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s …

Building social media communities: The way brands engage with their audience is a large part of meaningful and valuable social media experiences. Although sharing content you think your target audience would enjoy is part of maintaining your presence in social media, you also need to promote and develop connections that are more than just like …