Unlocking your brand's full potential
Unlocking your brand's full potential
The Social Why is a marketing consulting company with over 15 years of experience in the field of marketing. They specialize in helping businesses and organizations of all sizes and industries achieve their marketing objectives and grow their brand awareness and reach.
Throughout their career, The Social Why has developed a deep understanding of marketing principles, strategies, and tactics. They work closely with clients to develop marketing plans, brand identities, and promotional campaigns that help them connect with their target audience and achieve their business goals.
As consultants, The Social Why team works closely with clients to understand their unique needs and challenges. They conduct thorough research to gain insights into their market, competition, and target audience and use that information to develop customized solutions that are tailored to their specific needs. They help clients to identify their unique selling proposition and develop a clear brand voice and messaging that resonates with their target audience.
The Social Why team is well-versed in both traditional and digital marketing channels and techniques. They have experience in developing advertising campaigns, managing social media platforms, creating and managing email marketing campaigns, and optimizing websites for search engines. They can also help clients to measure and analyze their marketing performance and make data-driven decisions to improve their marketing results.
The team's expertise also includes project management, team leadership, and vendor management. They are able to work effectively with both in-house teams and external partners to deliver high-quality marketing solutions that align with their clients' goals.
Overall, The Social Why's goal as a marketing consulting company is to help businesses and organizations achieve their marketing objectives and grow their brand presence in a competitive market. With their experience and knowledge, they are confident in their ability to provide valuable insights and recommendations that will help their clients to succeed.
The Social Why
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RECAP: According to the article, video content tends to have the best type of engagement on social media. Video content is more likely to capture people’s attention and keep them engaged for longer periods of time compared to other types of content, such as text-based posts or images. Additionally, live video content tends to be …
TikTok is introducing new well-being features to limit screen time for teens, with a default daily limit of 60 minutes for users under 18. Teens over 13 can enter a passcode to bypass the limit, but will receive prompts at 100 minutes of usage. Users under 13 cannot opt-out of the hour limit, with parents controlling watch time beyond this. The updates also include sleep reminders, customized screen time limits, and expanded parental controls. These changes align with similar restrictions placed on Chinese youngsters to combat gaming addiction. The move could help TikTok present itself more positively with authorities and child safety advocates.
Snapchat has launched a new chatbot called “My AI” for Snapchat+ subscribers, which integrates generative AI into the platform and provides AI-generated responses to user queries. My AI, the purple-skinned character, can suggest birthday gift ideas, plan a hiking trip, recommend a recipe or write a haiku, among other tasks. Snapchat is the first social platform to integrate generative AI elements directly into its UI, which could give it an edge over competitors, as Meta and Google have yet to develop similar tools. The My AI feature could boost Snapchat’s subscription revenue, as the company has already seen significant demand for Snapchat+ subscriptions.