8 of the Best Social Media Management Tools

Find the right tool to get ahead on social. đź’ˇ


Table of Contents

  1. Introduction
  2. Why Do You Need a Social Media Management Tool?
  3. Top Social Media Management Tools
  4. What’s the Best Social Media Management Platform for You?

Introduction

Whether you’re a brand or an aspiring creator, managing social media takes effort. From scheduling posts in advance to monitoring engagement, even the most experienced social marketers need a hand.

Luckily, there are many social media management tools available to help you stay organized and boost your campaigns. Here, we’re sharing eight of the most popular ones.

Why Do You Need a Social Media Management Tool?

If you run social media, whether for your personal brand or as a brand’s social media manager, you know that you end up wearing many hats. While some parts of your role, like creating content or engaging with your community, may be enjoyable, other tasks can be overwhelming.

From maintaining a social media schedule to creating content and reporting, it can be challenging to juggle it all. Social media management tools make it easier to organize and grow your social presence by consolidating all your key tasks in one place. Work smarter, not harder.

Top Social Media Management Tools

#1: Later Social

We couldn’t kick off this list without mentioning Later Social because social media management is what we do best.

Later Social lets you plan and schedule your Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube Shorts, and Twitter posts in advance, so you can spend less time managing your socials and more time growing your business and nurturing your community.

With features like a Visual Planner, in-depth Analytics, and a free Linkin.bio tool, Later helps you optimize your posts for peak performance. Customize your Linkin.bio landing page with brand colors and fonts, creating a seamless brand experience for your followers.

Pricing: Paid plans begin at $16.67 USD/month.

Create an account today to make social media management a breeze.

#2: Hootsuite

Hootsuite is a popular platform for managing multiple social media accounts, scheduling posts in advance, and analyzing social media performance.

While Hootsuite offers a calendar view for planning, Later’s calendar also offers a Visual Planner feature for easily planning your Instagram feed. Hootsuite’s link in bio capabilities aren’t as customizable or free as Later’s Linkin.bio tool.

Pricing: Starts at $99 USD/month. Note that Hootsuite discontinued its free plan earlier this year.

#3: Sprout Social

Sprout Social is known for helping enterprise brands navigate the social media funnel, from posting to campaign insights. It assists with planning, publishing, and reporting, but lacks tools like UGC collection, unlimited media storage, and visual feed planning.

Pricing: Begins at $199 USD/month.

#4: Buffer

Buffer offers a “freemium” model with many social media management tools available at no cost. However, the free plan doesn’t include essential features like draft posts and social media analytics, making it less suitable for seasoned marketers managing multiple accounts.

Pricing: Paid plans begin at $6 USD/month per social media channel.

#5: SocialPilot

SocialPilot is designed for marketing agencies and brands, offering plans for users managing 30 to 50 accounts. With up to 500 post drafts and customized workflow options, it helps stay ahead and organized. However, smaller teams might find better features at lower prices with other tools.

Pricing: Starts at $25 USD/month.

#6: Loomly

Loomly is ideal for larger social media teams sharing a content calendar and posting schedule. It simplifies post planning, content scheduling, and asset organization, making it great for agencies and large brands. However, it might not be relevant for creators, freelancers, or one-person teams.

Pricing: Starts at $32 USD/month.

#7: Planoly

Planoly caters to creators with features like a weekly trends feature and Canva templates. However, many of its features, such as reporting and analytics, are only available for Instagram, limiting its usefulness for managing multiple social platforms.

Pricing: Starts at $14 USD/month.

#8: Tailwind

Tailwind combines social media management and email marketing with automation capabilities and AI content generation. However, it only supports Instagram and Pinterest, which might not be sufficient for those managing multiple social media platforms.

Pricing: Starts at $14.99 USD/month.

What’s the Best Social Media Management Platform for You?

After considering all of the top social media management platforms, it becomes clear that Later Social is the best choice for social media managers, marketers, small businesses, and creators. Schedule posts for seven different social platforms, plan and analyze your content, drive sales with Link in Bio, and more.

Source: https://later.com/blog/free-social-media-management-tools/