How to Increase Instagram Engagement in 2024

Your fast-pass ticket to more likes, comments, and shares on Instagram. 🚀

Table of Contents

  1. Introduction
  2. What is Instagram Engagement?
  3. How to Get More Engagement on Instagram in 2024

Introduction

When it comes to building your Instagram community, engagement plays a big role. But how do you increase your Instagram engagement in 2024?

From creating memes to hosting giveaways, we’re sharing 10 tactics to help boost engagement on the app — plus, the best tool for analyzing your posts.

P.S. Use our free calculator to see how your Instagram engagement compares to other accounts.

What is Instagram Engagement?

Instagram engagement measures the percentage of your followers who interact with your content. It typically includes the number of likes, comments, and saves a post receives relative to its reach. In some cases, it can also factor in impressions and shares.

How to Calculate Your Engagement Rate on Instagram

To calculate your engagement rate, divide the total number of likes, comments, and saves by your reach, then multiply by 100 to get a percentage:

Engagement Rate=(Likes+Comments+SavesReach)×100\text{Engagement Rate} = \left( \frac{\text{Likes} + \text{Comments} + \text{Saves}}{\text{Reach}} \right) \times 100Engagement Rate=(ReachLikes+Comments+Saves​)×100

Alternatively, Later Social can automatically calculate your engagement rate for every post. Head to Later’s Analytics dashboard and select the Post Performance tab to see how all your recent posts have performed.

How to Get More Engagement on Instagram in 2024

Here are 10 tried-and-tested ways to increase your Instagram engagement in 2024:

Tactic #1: Engage Through Stories Stickers

Instagram Stories stickers can be the first step in building a loyal community that feels connected to your brand. Use quick and easy stickers like polls, questions, and quizzes. The question sticker is especially engaging as it allows direct conversations with your followers.

Tactic #2: Create Relatable Memes

Memes are funny, creative, and relatable — perfect for driving engagement. With the right meme, your audience will be liking, commenting, and sharing your post. Use branded text and trending photos, or source on-brand user-generated content (UGC) and credit the original creator.

Tactic #3: Share Instagram Reels

Instagram Reels are still a great way to reach more people. Reels have their own tab on the home feed navigation bar, making them more discoverable. More eyeballs on your content = more engagement.

Tactic #4: Create Shareable Graphics

Quotes, graphics, and repurposed Tweets are everywhere on Instagram and perfect for driving engagement. Users love to share quotes on their stories, especially if they’re inspirational, funny, or relatable. Repurpose posts from X or Threads into Instagram feed posts for more engagement.

Tactic #5: Share Valuable Information in Carousel Posts

Carousel posts are an engagement gold mine because they let you share up to 10 pictures, videos, and text graphics in one post. They often surface in users’ feeds more than once, increasing the opportunity for likes, comments, and shares.

Tactic #6: Include Call-to-Actions

Including a call-to-action (CTA) in your caption is a sure way to get more engagement. Ask questions, seek advice, or encourage followers to click the link in your bio using a free link in bio tool like Later’s Linkin.bio.

Tactic #7: Let Your Personality Shine on Stories

Stories are perfect for informal interactions. Share personal anecdotes, ask questions, and show your face to drive engagement. Even as a brand, showing your face occasionally helps followers see you’re more than a logo.

Tactic #8: Host a Giveaway

Everyone loves free stuff. Make giveaways intentional, enticing, and authentic to your brand to boost engagement. The tag, follow, and share entry requirement is an effective way to get tons of engagement from a single post.

Tactic #9: Post When Your Audience Is Most Engaged

Posting when your audience is most engaged is a great tactic for boosting engagement. Use tools like Later’s Best Time to Post feature to automatically calculate your top posting times based on your best-performing posts from the recent month.

Tactic #10: Use Relevant Hashtags

Hashtags are a reach tactic that can also boost engagement. A Later study showed that posts with 30 hashtags received the highest engagement rates. Use tools like Later’s Instagram Hashtag Suggestions to find relevant hashtags for your content.

Source: https://later.com/blog/how-to-increase-instagram-engagement/