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TikTok Launches New Season of its ‘Made for TikTok’ Marketing Tips Series

TikTok’s looking to help marketers get a better handle on the platform via a new season of its ‘Made for TikTok’ ad tips series. The first season of TikTok’s ‘Made for TikTok’ content series was released last year, and featured creator David Ma sharing a range of tips and tricks to help maximize your TikTok performance. https://www.tiktok.com/embed/v2/7096565790006168833?lang=en-US&referrer=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Ftiktok-launches-new-season-of-its-made-for-tiktok-marketing-tips-series%2F625079%2F The second series …

TikTok’s new ad product gives creators a chance to partner with marketers on branded content

Image Credits: TikTok TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part …

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

TikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism. The latest research gives brands several interesting insights into how they can harness the platform not only to drive culturally relevant conversations but also to supercharge their sales.\ …

TikTok Reveals What Makes A High Performing Ad On Its Platform

TikTok has published 4 best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already introduced this platform into their social media …

TikTok Users Can Make Money Through Tips & Gifts

TikTok introduces new ways for users to get paid for creating content with the addition of tips and digital gifts. TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part of a suite of monetization tools …

Google Loses Top Domain Spot To TikTok

TikTok overtakes Google as the most popular domain globally, based on annual rankings from Cloudflare. Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The list of most popular domains is part of Cloudflare’s Year in Review report and represents domains that …

Learn How TikTok Advertising Works With This Free Guide

TikTok has launched a free course to help businesses learn about its advertising tools and campaigns. TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is broken down into four core components: Attribution (web …

TikTok A Key Part Of Consumers’ Path To Purchase

TikTok is a becoming a top platform for consumers to discover, and eventually purchase, new products. A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role in and perceptions across the retail consumer journey. According …