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All posts by The Social Why

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Snapchat

Snapchat Integrates ChatGPT Elements into New “My AI” Tool In-App

Snapchat has launched a new chatbot called “My AI” for Snapchat+ subscribers, which integrates generative AI into the platform and provides AI-generated responses to user queries. My AI, the purple-skinned character, can suggest birthday gift ideas, plan a hiking trip, recommend a recipe or write a haiku, among other tasks. Snapchat is the first social platform to integrate generative AI elements directly into its UI, which could give it an edge over competitors, as Meta and Google have yet to develop similar tools. The My AI feature could boost Snapchat’s subscription revenue, as the company has already seen significant demand for Snapchat+ subscriptions.

Facebook/Meta

Meta Adds New Features for Facebook Reels, Including Longer Clips and Memories Integration

Meta has announced updates to Facebook Reels, expanding the length limit to 90 seconds, integrating Memories into the mix, adding ‘Grooves’ for automatic alignment with music, and expanding Reels templates. Reels views across Facebook and Instagram have more than doubled over the last year, and reshares of Reels have doubled across both platforms over the last six months. Meta’s expansion of Reels could potentially leave it well-placed to fill the void left by TikTok in case of a ban.

Instagram

Instagram Adds New Option to Pin Posts on Your Profile

It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, now, you’ll be able to find a new Pin to Your Profile option via the three dots …

TikTok

TikTok Launches New Season of its Made for TikTok Marketing Tips Series

TikTok’s looking to help marketers get a better handle on the platform via new season of its Made for TikTok ad tips series. The first season of TikTok Made for TikTok content series was released last year, and featured creator David Ma sharing a range of tips and tricks to help maximize your TikTok performance. https://www.tiktok.com/embed/v2/7096565790006168833?lang=en-US&referrer=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Ftiktok-launches-new-season-of-its-made-for-tiktok-marketing-tips-series%2F625079%2F The second series …

LinkedIn

LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence

LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features. First off, on Product listings – soon, you’ll be able to add the products that you’ve worked on …