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LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence

LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features. First off, on Product listings – soon, you’ll be able to add the products that you’ve worked on …

How Gen Z Relates to Brands [Infographic]

Gen Z will soon become the most influential consumer segment, with the next generation of digital natives already influencing spending habits in a big way – and that’s only set to increase. That’s also driving big changes in the business landscape, from realigning your marketing approach around new consumer behaviors, to updating your checkout process …

TikTok’s new ad product gives creators a chance to partner with marketers on branded content

Image Credits: TikTok TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part …

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

TikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism. The latest research gives brands several interesting insights into how they can harness the platform not only to drive culturally relevant conversations but also to supercharge their sales.\ …

How To Use Instagram Reels For Business

Use short videos to your advantage. Here’s how to use Reels to reach thousands already scrolling through Instagram and examples of who’s doing it best. Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity of …

Meta Brings Transparency To Electoral & Political Ads

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. With the midterm elections upon us, consumers in the United States (and around the world) are calling upon social platforms for transparency. Combating misinformation sharing is an uphill battle. Meta (formerly …

YouTube Analytics Now Separates Data By Video Type

Analytics reports in YouTube Studio will now show separate metrics for every video type. YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type of content you publish to your …

The Top 10 Social Media Sites & Platforms 2022

Social media is everywhere, but not all platforms work for every business. Find out which of these top 10 social media platforms will work best for your audience. Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s …

Twitter To Roll Out Notifications For Search Terms

A new feature rolling out to Twitter will let users opt-in to notifications about tweets containing specific search terms. Called ‘Search Subscribe,’ this addition to Twitter is being prepped for a future version of the mobile app. It looks like a feature taken straight from TweetDeck. Considering the last remaining TweetDeck app will be shuttered …