Facebook/Meta

Meta has announced a new set of Pride-themed features for Messenger and Messenger Kids, providing more ways for users to engage in Pride Month celebrations. First off, on Messenger – Meta’s adding new Word Effects, camera stickers, and 3D Avatar stickers to its existing Pride collection, which already includes various 360 backgrounds, sticker packs and chat themes. …

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. With the midterm elections upon us, consumers in the United States (and around the world) are calling upon social platforms for transparency. Combating misinformation sharing is an uphill battle. Meta (formerly …

Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here’s how. Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard. Merchants can take advantage of the online store customization features to …

Learn how to build a powerful business dashboard for your Facebook Ads in Google Data Studio in 9 easy steps. Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy can be challenging. You may …

Stop sabotaging your own best efforts! Avoid these common Facebook advertising mistakes for more successful campaigns and improved ROI. Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is the most popular social media platform, it doesn’t …

Meta’s ‘Basic Ads’ won’t use advanced targeting, and are intended to counter losses caused by data privacy concerns. Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Rather than relying on personal data, the ads will be measured using …

Meta is expanding Facebook Reels to more than 150 countries and adding numerous features to compete with TikTok. Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding the program to more than 150 countries and adding editing and monetization properties. TikTok is a powerhouse in terms of …