Snapchat has launched a new chatbot called “My AI” for Snapchat+ subscribers, which integrates generative AI into the platform and provides AI-generated responses to user queries. My AI, the purple-skinned character, can suggest birthday gift ideas, plan a hiking trip, recommend a recipe or write a haiku, among other tasks. Snapchat is the first social platform to integrate generative AI elements directly into its UI, which could give it an edge over competitors, as Meta and Google have yet to develop similar tools. The My AI feature could boost Snapchat’s subscription revenue, as the company has already seen significant demand for Snapchat+ subscriptions.
Snapchat has launched a new chatbot called “My AI” for Snapchat+ subscribers, which integrates generative AI into the platform and provides AI-generated responses to user queries. It is the first social platform to directly integrate generative AI elements into its user interface (UI). The My AI feature is designed to provide customized responses to users’ questions and queries in real-time. The purple-skinned My AI character is available to Snap+ subscribers to pose questions to and will share answers customized for Snapchat.
According to Snapchat, My AI can suggest birthday gift ideas for a user’s BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for a cheddar-obsessed pal. Users can give My AI a name and customize the wallpaper for their Chat.
Snapchat’s move to integrate generative AI into its platform may give it a leg-up on the competition, such as Meta and Google, who are also developing their own AI elements but have not yet built a tool like this into their social apps. This move could also help drive up Snapchat+ subscriptions. Snap already has 2.5 million paying subscribers, well beyond what other platforms offer.
The success of Snapchat+ is a massive boost for Snap, especially during the global downturn in ad spend, which has forced it to cut staff and rationalize its projects. It seems like a smart move for Snap to wrap this much-hyped element into the experience. However, My AI does come with a warning that it is prone to hallucination and can be tricked into saying just about anything.
All conversations with My AI will be stored and may be reviewed to improve the product experience. It’s still early, and there may be teething problems, but it’s a savvy move for Snap to jump on the generative AI train and maximize interest in its paid offerings. The My AI feature is rolling out to Snapchat+ subscribers this week.Read more: Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App