TikTok Study 2023

RECAP: According to the article, video content tends to have the best type of engagement on social media. Video content is more likely to capture people’s attention and keep them engaged for longer periods of time compared to other types of content, such as text-based posts or images. Additionally, live video content tends to be highly engaging because it allows for real-time interaction and connection with your audience. However, it’s important to note that the best type of content can vary depending on your audience and platform, so it’s always a good idea to test different types of content to see what resonates best with your followers.

SUMMARY: This article presents the results of an analysis of 1,907,846 videos from 48,591 TikTok accounts, both personal and business, over 180 days. The study provides insights into TikTok best practices, such as posting frequency, video duration, the best time to post, and gaining followers. The study also compares personal and business accounts and the influence of account size on views and engagement rates. The research found that, on average, personal accounts posted more frequently and received more views and engagement than business accounts, but it is not conclusive that having a personal account is better than having a business account. Furthermore, the analysis reveals that the size of the account does not necessarily matter to achieve high engagement rates on TikTok, but content is the most important factor.

According to the research, the length of a viral TikTok video varies from 10 to 30 seconds. Moreover, the study provides additional insights into TikTok trends and viral content, such as the importance of using hashtags, using captions, and the type of content that generates the most engagement, such as dancing and lip-syncing videos. The study concludes that understanding TikTok metrics and creating high-quality content that resonates with the audience is essential for businesses and creators to succeed on the platform.

How many hashtags should you put in the caption of TikTok videos?

We cannot see a correlation between the number of hashtags and the views. But, what we do know is the average number of hashtags used per video. The average number of hashtags per video is 6.7.

•             The average number of emojis is 1.42 per video

•             The average number of mentions is 0.17 per video.

•             The average number of words in the caption is 21 words.

The best days to post on TikTok are Tuesday, Thursday, and Friday.

The best times to post on TikTok are early in the morning (6am – 10am) and in the evening (7pm – 11pm) in your target audience’s local time.

Weekends can also be good for posting, with Saturday being slightly better than Sunday.

Avoid posting during regular work hours on weekdays (9am – 5pm) as engagement tends to be lower during these times.

Remember, these are general trends based on the analyzed data, and it’s always advisable to analyze your own strategy and measure the evolution of your TikTok account to find the best posting times for your specific audience.

https://metricool.com/tiktok-study/: TikTok Study 2023