Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here’s how. Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard. Merchants can take advantage of the online store customization features to …
Feature allows users to determine how much sensitive content they want to see across Instagram. Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. Using Sensitive Content Control under the Settings menu, users can choose how much or how little sensitive content they see across …
Learn how to build a powerful business dashboard for your Facebook Ads in Google Data Studio in 9 easy steps. Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy can be challenging. You may …
Stop sabotaging your own best efforts! Avoid these common Facebook advertising mistakes for more successful campaigns and improved ROI. Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is the most popular social media platform, it doesn’t …
Meta’s ‘Basic Ads’ won’t use advanced targeting, and are intended to counter losses caused by data privacy concerns. Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Rather than relying on personal data, the ads will be measured using …
LinkedIn Business Manager allows large organizations to manage their LinkedIn activity in one place. LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn Pages into one dashboard. It offers a number of quality of …
TikTok has published 4 best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already introduced this platform into their social media …
TikTok introduces new ways for users to get paid for creating content with the addition of tips and digital gifts. TikTok is adding a new tipping feature, and the ability to send digital “gifts,†which will allow users to earn money from creating content. These additions to TikTok are part of a suite of monetization tools …
TikTok overtakes Google as the most popular domain globally, based on annual rankings from Cloudflare. Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The list of most popular domains is part of Cloudflare’s Year in Review report and represents domains that …
TikTok has launched a free course to help businesses learn about its advertising tools and campaigns. TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is broken down into four core components: Attribution (web …
