TikTok is a becoming a top platform for consumers to discover, and eventually purchase, new products. A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role in and perceptions across the retail consumer journey. According …
Looking to improve your visibility on TikTok? Get inspired by how top brands use fun, engaging content to connect with their audience. TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of ways to take advantage of the marketing possibilities …
Meta is expanding Facebook Reels to more than 150 countries and adding numerous features to compete with TikTok. Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding the program to more than 150 countries and adding editing and monetization properties. TikTok is a powerhouse in terms of …
Wondering whether TikTok has a place in your marketing mix? Check out these statistics and facts about the short video sharing platform. TikTok has proven itself more than the latest trending social craze. In fact, the short-form video sharing social network has emerged as a key player in the consumer path to purchase, particularly for product …
Learn the TikTok advertising basics, best practices, and expert recommendations that will give you an edge over your competitors. With more than 1 billion active users in 2022, the phenomenon that is TikTok has captured the attention of marketers and brands. Since its start in 2016, the social media video-sharing platform has taken the digital …
TikTok provides new ways for advertisers to drive engagement with in-stream ads. TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract and engage viewers. The social media platform, which currently has more than 1 billion active monthly users, …
TikTok took the top spot for most downloaded app in the first three months of 2022, beating Instagram and Facebook. The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022, according to a report from Sensor Tower. According to the Store Intelligence Data for Q1 2022 report, TikTok …
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos. The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for advertisers as a way to help …
CYMI: Get the top takeaways and tips from major social and video-sharing platforms that came out in the final days of IAB NewFronts. Days 2 and 3 of the 2022 IAB NewFronts featured announcements from TikTok, Meta, Snapchat, and Twitter. Here are the top takeaways and tips from these social video companies – ranked by importance instead …
A new tool from TikTok surfaces marketing insights across a range of demographics. TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands. Featuring dozens of filters, …
