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Meta Adds New Features for Facebook Reels, Including Longer Clips and Memories Integration

Meta has announced updates to Facebook Reels, expanding the length limit to 90 seconds, integrating Memories into the mix, adding ‘Grooves’ for automatic alignment with music, and expanding Reels templates. Reels views across Facebook and Instagram have more than doubled over the last year, and reshares of Reels have doubled across both platforms over the last six months. Meta’s expansion of Reels could potentially leave it well-placed to fill the void left by TikTok in case of a ban.