Snapchat has launched a new chatbot called “My AI” for Snapchat+ subscribers, which integrates generative AI into the platform and provides AI-generated responses to user queries. My AI, the purple-skinned character, can suggest birthday gift ideas, plan a hiking trip, recommend a recipe or write a haiku, among other tasks. Snapchat is the first social platform to integrate generative AI elements directly into its UI, which could give it an edge over competitors, as Meta and Google have yet to develop similar tools. The My AI feature could boost Snapchat’s subscription revenue, as the company has already seen significant demand for Snapchat+ subscriptions.
Meta has announced updates to Facebook Reels, expanding the length limit to 90 seconds, integrating Memories into the mix, adding ‘Grooves’ for automatic alignment with music, and expanding Reels templates. Reels views across Facebook and Instagram have more than doubled over the last year, and reshares of Reels have doubled across both platforms over the last six months. Meta’s expansion of Reels could potentially leave it well-placed to fill the void left by TikTok in case of a ban.