CHALLENGE/ IDEAL ASK / VISION A high-end athletic wear company in California presented us with an interesting opportunity – to carve our their unique place in in the fitness category on social. We were asked to create overall brand awareness on social media channels, educate consumers on brand story and product offerings, along with growing communities through dynamic fitness content and unique storytelling methods. Our end goal was to increase purchase intent through amplification and targeted advertising.
THE SOLUTION Unlike many other fitness leggings on the market, this Cali based athletic wear company has several differentiating factors that cannot be replicated. These factors present us with an opportunity to stand out in the sea of fitness posts and influencers. We captured social first video and photo content and then paired our original production content with bold graphic design emojis to create buzz.
STATS:(in 1 week) 2 Influencers/ Yoga Accounts 425K Cumulative Followers 205K+ Total Engagements 330K Profile Visits 355K+ New Followers
CHALLENGE/ IDEAL ASK / VISION The company wanted to generate a significant amount of buzz as well as work with new influencer leaders in the space to quickly grow their buzz and their audience on Instagram to increase awareness.
THE SOLUTION To aggressively build a large audience for this Technology organization on Instagram we partnered with 2 tech macro influencers to host large-scale giveaways for their fans. Followers were encouraged to follow this Technology firm as as well as to tag their friends in the comments of the post. Ultimately, generating additional buzz.
STATS:(in 5 days) 2 Influencers/ Technology Accounts 60.5K Cumulative Followers 55K+ Total Engagements 50K Profile Visits 49K+ New Followers
CHALLENGE/ IDEAL ASK / VISION For 2019-2020, the largest Plumbing company on Long Island had two main goals in mind: create awareness of their full plumbing services and drive conversions through their website.
THE SOLUTION To quickly reach a broad yet valuable audiences and create awareness of this large plumbing company, The Social Why contracted 8 new home-buyers to produce 19 high quality images that highlighted their experiences. In addition to this, our team planned and optimized targeted advertising campaigns to reach relevant audiences and ultimately drive sales on the plumbing company’s website.
STATS:(in 2 weeks) 15.5K Cumulative Followers 11K+ Total Engagements 7K Profile Visits 12K+ New Followers
CHALLENGE/ IDEAL ASK / VISION A Photography Agency, originally a photography studio in downtown Los Angeles, launched a companion online streaming service to generate a larger following, increase visibility of the Founder/CEO, and offer brand-specific content and resources. The primary objectives of launch was to generate buzz and curate content.
THE SOLUTION The Social Why led the brand launch with a co-creative photo and video shoot, generating assets centered around educating the consumer of the owner’s expertise, and the philosophy behind the organization.
STATS:(in 1 week) 2 Influencers/ Model Accounts 40.5K Cumulative Followers 20K+ Total Engagements 32K Profile Visits 35K+ New Followers
WEB DESIGN COMPANY
CHALLENGE/ IDEAL ASK / VISION When a well-known San Diego based web design company came to us, their content approach centered on featuring “salesy” images paired with graphic design. They didn’t have a unique point of view or approach to visuals. Their content lacked character and an approach to stand out in the feed against their key competitors. This San Diego based web design company needed a creative vision.
THE SOLUTION After an in-depth look at the landscape, The Social Why determined it was imperative to develop content that was fun, colorful, trendy, and leaned into the breadth of technology and coastal and visual themes. To stay competitive, the photography captured by our team had to be thumb stopping, innovative, and striking.
STATS:(in 1 week) 12K Cumulative Followers 10K+ Total Engagements 8K Profile Visits 11K+ New Followers
CHALLENGE/ IDEAL ASK / VISION When a prestigious high-end luxury jewelry company based in New York City wanted to generate a significant amount of buzz as well as work with industry leaders to quickly grow their audience on Instagram to increase awareness and sales.
THE SOLUTION To eagerly build a large and engaged audience for this luxury jewelry company on Instagram and Facebook we partnered with multiple fashion influencers to keep followers excited about the latest trends and styles.
STATS:(in 3 weeks) 2 Influencers/ Technology Accounts 10.5K Cumulative Followers 55K+ Total Engagements 40K Profile Visits 8K+ New Followers
LIVE EVENTS MUSIC COMPANY
CHALLENGE/ IDEAL ASK / VISION For 2020, a live music events company wanted to drive attendance and engagement to their events, due to covid-19, we creatively altered their business model to push online events. We created awareness of the new online streaming events and attendance and conversions through social to their website.
THE SOLUTION The Social Why implemented a new business model to ensure success for the live music events company. The Social Why partnered with other live events and music companies to collaborate and grow the scale of the events. The live streaming events were launched with the utmost top-notch quality and keeping the value of the user’s experience in mind. Additionally, our team planned and optimized targeted advertising campaigns to reach relevant audiences and ultimately drove sales on the company’s website.
STATS:(in 2 weeks) 8K Cumulative Followers 100K+ Total Engagements 5K Profile Visits 6K+ New Followers
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