/* The Social Why - static site */
:root {
  --ink: #111111;
  --charcoal: #212121;
  --graphite: #2b2b2b;
  --muted: #6f6864;
  --line: rgba(17, 17, 17, 0.1);
  --blush: #dfb7b0;
  --blush-deep: #c99289;
  --blush-soft: #f4e7e3;
  --paper: #faf7f5;
  --white: #ffffff;
  --max: 1180px;
  --font-display: "Syne", sans-serif;
  --font-body: "Figtree", sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.65;
  font-size: 1.0625rem;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button, input, textarea { font: inherit; }

.container {
  width: min(100% - 3rem, var(--max));
  margin-inline: auto;
}

.eyebrow {
  display: inline-block;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 650;
  color: var(--blush-deep);
  margin: 0 0 0.85rem;
}

h1, h2, h3 {
  font-family: var(--font-display);
  line-height: 1.08;
  letter-spacing: -0.03em;
  margin: 0 0 0.85rem;
  font-weight: 700;
}

h1 { font-size: clamp(2.75rem, 6vw, 4.75rem); }
h2 { font-size: clamp(2rem, 4vw, 3.15rem); }
h3 { font-size: clamp(1.2rem, 2vw, 1.5rem); letter-spacing: -0.02em; }
p { margin: 0 0 1rem; }

.lede {
  font-size: 1.15rem;
  color: var(--muted);
  max-width: 36rem;
  line-height: 1.7;
}

.section { padding: clamp(4.5rem, 9vw, 7.5rem) 0; }

.section-head {
  display: flex;
  flex-wrap: wrap;
  align-items: end;
  justify-content: space-between;
  gap: 1.25rem 2.5rem;
  margin-bottom: 3rem;
}

.section-head .lede { margin-bottom: 0; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  min-height: 3.1rem;
  padding: 0.9rem 1.55rem;
  border-radius: 999px;
  border: 1px solid transparent;
  font-weight: 650;
  letter-spacing: 0.01em;
  transition: transform 0.35s var(--ease), background 0.35s var(--ease), color 0.35s var(--ease), border-color 0.35s var(--ease);
  cursor: pointer;
}

.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--ink); color: var(--white); }
.btn-primary:hover { background: var(--blush-deep); }
.btn-secondary { background: transparent; border-color: rgba(255, 255, 255, 0.5); color: var(--white); }
.btn-secondary:hover { background: var(--white); color: var(--ink); border-color: var(--white); }
.btn-ghost { background: transparent; border-color: var(--line); color: var(--ink); }
.btn-ghost:hover { border-color: var(--ink); }
.btn-blush { background: var(--blush); color: var(--ink); }
.btn-blush:hover { background: var(--blush-deep); color: var(--white); }

.announce {
  background: var(--charcoal);
  color: rgba(255, 255, 255, 0.9);
  font-size: 0.88rem;
  text-align: center;
  padding: 0.65rem 1.25rem;
  letter-spacing: 0.01em;
}

.announce a {
  color: var(--blush);
  font-weight: 700;
  margin-left: 0.35rem;
  text-decoration: underline;
  text-underline-offset: 0.18em;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 60;
  background: rgba(250, 247, 245, 0.94);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s ease, box-shadow 0.3s ease;
}

.site-header.is-scrolled {
  border-bottom-color: var(--line);
  box-shadow: 0 8px 30px rgba(17, 17, 17, 0.04);
}

.header-inner {
  width: min(100% - 3rem, var(--max));
  margin-inline: auto;
  min-height: 96px;
  display: flex;
  align-items: center;
  gap: 2.5rem;
  padding: 0.35rem 0;
}

.logo {
  display: inline-flex;
  align-items: center;
  flex: 0 0 auto;
  width: 178px;
}

.logo img { width: 100%; height: auto; }

.nav {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  flex: 1 1 auto;
  gap: 0.35rem;
  margin-left: auto;
}

.nav a:not(.btn) {
  font-size: 0.94rem;
  font-weight: 600;
  color: var(--charcoal);
  padding: 0.7rem 0.95rem;
  white-space: nowrap;
  border-radius: 999px;
  transition: color 0.25s ease, background 0.25s ease;
}

.nav a:not(.btn):hover,
.nav a:not(.btn)[aria-current="page"] {
  color: var(--ink);
  background: rgba(223, 183, 176, 0.28);
}

.nav .btn {
  margin-left: 0.65rem;
  min-height: 2.75rem;
  padding: 0.7rem 1.3rem;
  font-size: 0.9rem;
}

.menu-toggle {
  display: none;
  margin-left: auto;
  width: 46px;
  height: 46px;
  border: 1px solid var(--line);
  border-radius: 50%;
  background: var(--white);
  padding: 0;
  cursor: pointer;
}

.menu-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: var(--ink);
  transition: transform 0.3s var(--ease), opacity 0.3s;
}

.menu-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
.menu-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.menu-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }

.hero {
  position: relative;
  min-height: min(88vh, 760px);
  display: grid;
  align-items: center;
  color: var(--white);
  overflow: hidden;
  isolation: isolate;
}

.hero-media { position: absolute; inset: 0; z-index: -2; }
.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 35%;
  transform: scale(1.03);
  animation: heroZoom 20s var(--ease) infinite alternate;
}

.hero-media::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(105deg, rgba(17, 17, 17, 0.72) 0%, rgba(17, 17, 17, 0.42) 48%, rgba(17, 17, 17, 0.28) 100%),
    radial-gradient(circle at 75% 25%, rgba(223, 183, 176, 0.3), transparent 42%);
}

.hero-content {
  width: min(100% - 3rem, var(--max));
  margin: 0 auto;
  padding: 5.5rem 0 5rem;
  max-width: 720px;
  justify-self: start;
  margin-left: max(1.5rem, calc((100% - var(--max)) / 2));
}

.hero .eyebrow { color: var(--blush); opacity: 0; animation: riseIn 0.9s var(--ease) 0.1s forwards; }
.hero h1 { max-width: 13ch; opacity: 0; animation: riseIn 0.9s var(--ease) 0.22s forwards; }
.hero .lede {
  color: rgba(255, 255, 255, 0.84);
  margin: 1.15rem 0 2rem;
  opacity: 0;
  animation: riseIn 0.9s var(--ease) 0.36s forwards;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  opacity: 0;
  animation: riseIn 0.9s var(--ease) 0.5s forwards;
}

@keyframes heroZoom {
  from { transform: scale(1.03); }
  to { transform: scale(1.1); }
}

@keyframes riseIn {
  from { opacity: 0; transform: translateY(24px); }
  to { opacity: 1; transform: translateY(0); }
}

.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.85s var(--ease), transform 0.85s var(--ease);
}

.reveal.is-visible { opacity: 1; transform: translateY(0); }

.clients {
  background: var(--white);
  border-block: 1px solid var(--line);
  padding: 3.25rem 0;
  overflow: hidden;
}

.clients-label {
  text-align: center;
  font-size: 0.78rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--muted);
  font-weight: 700;
  margin: 0 0 2rem;
}

.logo-track {
  display: flex;
  gap: 4rem;
  width: max-content;
  animation: marquee 40s linear infinite;
  align-items: center;
  padding-inline: 1rem;
}

.logo-track img {
  height: 38px;
  width: auto;
  max-width: 130px;
  object-fit: contain;
  filter: grayscale(1);
  opacity: 0.65;
  transition: opacity 0.3s, filter 0.3s;
}

.logo-track img:hover { filter: none; opacity: 1; }

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

.about-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(2.5rem, 6vw, 5rem);
  align-items: center;
}

.about-copy .lede { margin-bottom: 1.25rem; }

.stat-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin: 2.25rem 0 2rem;
}

.stat { padding-top: 1.1rem; border-top: 2px solid var(--blush); }
.stat strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.9rem;
  line-height: 1;
  margin-bottom: 0.4rem;
}
.stat span { font-size: 0.9rem; color: var(--muted); }

.media-frame { position: relative; }
.media-frame img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: 1.75rem;
}

.media-frame::before {
  content: "";
  position: absolute;
  inset: 1.5rem -1.4rem -1.4rem 1.5rem;
  border: 1px solid var(--blush);
  border-radius: 1.75rem;
  z-index: -1;
}

.mission {
  background:
    linear-gradient(160deg, rgba(223, 183, 176, 0.2), rgba(250, 247, 245, 0.95) 55%),
    var(--white);
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.35rem;
}

.service-item {
  padding: 2rem 1.7rem;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.78);
  border-radius: 1.4rem;
  transition: border-color 0.35s, transform 0.35s var(--ease), box-shadow 0.35s;
}

.service-item:hover {
  border-color: var(--blush-deep);
  transform: translateY(-5px);
  box-shadow: 0 20px 44px rgba(17, 17, 17, 0.07);
}

.service-item img {
  width: 52px;
  height: 52px;
  object-fit: contain;
  margin-bottom: 1.25rem;
}

.service-item p {
  color: var(--muted);
  margin: 0.65rem 0 0;
  font-size: 0.98rem;
}

.article-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.75rem;
}

.article {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  height: 100%;
}

.article-thumb {
  overflow: hidden;
  border-radius: 1.2rem;
  aspect-ratio: 5 / 3.5;
  background: #e8e2df;
}

.article-thumb img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.7s var(--ease);
}

.article:hover .article-thumb img { transform: scale(1.05); }

.tag {
  display: inline-block;
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--blush-deep);
}

.article h3 { margin-bottom: 0.25rem; }
.article p { color: var(--muted); margin: 0; flex: 1; }

.article .read-more {
  font-weight: 700;
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  margin-top: 0.35rem;
}

.article .read-more::after {
  content: "→";
  transition: transform 0.3s var(--ease);
}

.article:hover .read-more::after { transform: translateX(4px); }

.newsletter {
  background: var(--graphite);
  color: var(--white);
  position: relative;
  overflow: hidden;
}

.newsletter::before {
  content: "";
  position: absolute;
  width: 480px;
  height: 480px;
  right: -140px;
  top: -160px;
  background: radial-gradient(circle, rgba(223, 183, 176, 0.32), transparent 70%);
  pointer-events: none;
}

.newsletter-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 3rem;
  align-items: center;
  position: relative;
}

.newsletter .lede { color: rgba(255, 255, 255, 0.72); }

.form-row { display: grid; gap: 0.85rem; }
.form-row.two { grid-template-columns: 1fr 1fr; }

label {
  display: grid;
  gap: 0.4rem;
  font-size: 0.9rem;
  font-weight: 600;
}

input, textarea {
  width: 100%;
  border: 1px solid rgba(255, 255, 255, 0.18);
  background: rgba(255, 255, 255, 0.06);
  color: var(--white);
  border-radius: 0.9rem;
  padding: 0.95rem 1.05rem;
  outline: none;
  transition: border-color 0.3s, background 0.3s;
}

.form-light input,
.form-light textarea {
  border: 1px solid var(--line);
  background: var(--white);
  color: var(--ink);
}

input:focus, textarea:focus { border-color: var(--blush); }
textarea { min-height: 150px; resize: vertical; }

.check {
  display: flex;
  gap: 0.7rem;
  align-items: flex-start;
  font-size: 0.88rem;
  color: rgba(255, 255, 255, 0.75);
  margin-top: 0.25rem;
}

.check input { width: auto; margin-top: 0.25rem; }
.form-note { font-size: 0.88rem; margin-top: 0.75rem; color: var(--blush); }

.consult { background: var(--white); }
.consult-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 3.5rem;
}

.contact-list {
  list-style: none;
  padding: 0;
  margin: 1.75rem 0 0;
  display: grid;
  gap: 1.15rem;
}

.contact-list li { display: grid; gap: 0.2rem; }
.contact-list span {
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  font-weight: 650;
}

.socials { display: flex; gap: 0.75rem; margin-top: 1.75rem; }
.socials a {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid var(--line);
  display: grid;
  place-items: center;
  font-size: 0.78rem;
  font-weight: 700;
  transition: background 0.3s, border-color 0.3s, color 0.3s;
}

.socials a:hover {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--white);
}

.page-hero {
  position: relative;
  min-height: 46vh;
  display: grid;
  align-items: end;
  color: var(--white);
  overflow: hidden;
}

.page-hero .hero-media::after {
  background:
    linear-gradient(180deg, rgba(17, 17, 17, 0.2), rgba(17, 17, 17, 0.78)),
    radial-gradient(circle at 80% 20%, rgba(223, 183, 176, 0.32), transparent 40%);
}

.page-hero-content {
  width: min(100% - 3rem, var(--max));
  margin: 0 auto;
  padding: 7rem 0 3.25rem;
}

.page-hero h1 { max-width: 14ch; }
.page-hero .lede { color: rgba(255, 255, 255, 0.82); }

.profile-grid {
  display: grid;
  grid-template-columns: 0.78fr 1.22fr;
  gap: 3rem;
  align-items: start;
}

.profile-photo {
  border-radius: 1.5rem;
  overflow: hidden;
  background: var(--blush-soft);
}

.profile-photo img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: top center;
}

.pill-row { display: flex; flex-wrap: wrap; gap: 0.55rem; margin: 1.35rem 0 1.5rem; }
.pill {
  padding: 0.45rem 0.9rem;
  border-radius: 999px;
  background: var(--blush-soft);
  font-size: 0.85rem;
  font-weight: 650;
}

.work-tabs { display: flex; flex-wrap: wrap; gap: 0.65rem; margin-bottom: 2.25rem; }
.work-tab {
  border: 1px solid var(--line);
  background: transparent;
  border-radius: 999px;
  padding: 0.6rem 1.1rem;
  cursor: pointer;
  font-weight: 650;
}

.work-tab[aria-selected="true"] {
  background: var(--ink);
  color: var(--white);
  border-color: var(--ink);
}

.work-panel { display: none; }
.work-panel.is-active { display: block; }

.work-mosaic {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.1rem;
}

.work-tile {
  aspect-ratio: 1;
  border-radius: 1.15rem;
  background:
    linear-gradient(145deg, rgba(223, 183, 176, 0.55), rgba(33, 33, 33, 0.88)),
    var(--graphite);
  color: var(--white);
  display: grid;
  place-items: end start;
  padding: 1.4rem;
  min-height: 190px;
}

.work-tile span {
  font-family: var(--font-display);
  font-size: 1.25rem;
  line-height: 1.2;
}

.blog-list { display: grid; gap: 1.75rem; }

.blog-row {
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: 1.75rem;
  align-items: center;
  padding-bottom: 1.75rem;
  border-bottom: 1px solid var(--line);
}

.blog-row img,
.blog-row .thumb-fallback {
  width: 100%;
  aspect-ratio: 5 / 3.5;
  object-fit: cover;
  border-radius: 1rem;
}

.thumb-fallback { background: linear-gradient(135deg, var(--blush-soft), #ddd); }
.blog-meta { font-size: 0.85rem; color: var(--muted); margin-bottom: 0.4rem; }

.logo-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.1rem;
}

.logo-cell {
  min-height: 140px;
  border: 1px solid var(--line);
  border-radius: 1.2rem;
  background: var(--white);
  display: grid;
  place-items: center;
  padding: 1.5rem;
}

.logo-cell img {
  height: 46px;
  width: auto;
  max-width: 140px;
  object-fit: contain;
}

.site-footer {
  background: var(--ink);
  color: rgba(255, 255, 255, 0.78);
  padding: 4rem 0 2rem;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 2.5rem;
  margin-bottom: 2.75rem;
}

.site-footer .logo {
  width: 140px;
  margin-bottom: 1.1rem;
  filter: brightness(0) invert(1);
}

.site-footer h3 {
  color: var(--white);
  font-size: 0.85rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 1.1rem;
}

.footer-links {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 0.6rem;
}

.footer-links a:hover { color: var(--blush); }

.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding-top: 1.35rem;
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 0.75rem;
  font-size: 0.9rem;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  border: 0;
}

.text-center { text-align: center; }

.map-frame {
  border-radius: 1.25rem;
  overflow: hidden;
  border: 1px solid var(--line);
  min-height: 320px;
}

.map-frame iframe {
  width: 100%;
  height: 360px;
  border: 0;
  display: block;
}

@media (max-width: 1100px) {
  .nav a:not(.btn) { padding: 0.6rem 0.7rem; font-size: 0.88rem; }
  .logo { width: 156px; }
  .header-inner { gap: 1.5rem; }
}

@media (max-width: 980px) {
  .menu-toggle { display: inline-block; }
  .header-inner { min-height: 80px; }

  .nav {
    position: fixed;
    inset: 80px 0 auto 0;
    background: rgba(250, 247, 245, 0.98);
    border-bottom: 1px solid var(--line);
    flex-direction: column;
    align-items: stretch;
    padding: 1rem 1.5rem 1.4rem;
    gap: 0.2rem;
    transform: translateY(-120%);
    opacity: 0;
    pointer-events: none;
    transition: transform 0.4s var(--ease), opacity 0.4s;
    margin-left: 0;
  }

  .nav.is-open {
    transform: translateY(0);
    opacity: 1;
    pointer-events: auto;
  }

  .nav a:not(.btn) { padding: 0.85rem 0.4rem; border-radius: 0.6rem; }
  .nav .btn { margin: 0.65rem 0 0; width: 100%; }

  .about-grid,
  .newsletter-grid,
  .consult-grid,
  .profile-grid,
  .service-grid,
  .article-grid,
  .footer-grid,
  .work-mosaic,
  .logo-grid { grid-template-columns: 1fr; }

  .stat-row,
  .blog-row,
  .form-row.two { grid-template-columns: 1fr; }

  .media-frame::before { display: none; }

  .hero-content {
    margin-left: auto;
    margin-right: auto;
    padding: 4.5rem 0 4rem;
  }
}