Showing 7 Result(s)

Meta Brings Transparency To Electoral & Political Ads

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. With the midterm elections upon us, consumers in the United States (and around the world) are calling upon social platforms for transparency. Combating misinformation sharing is an uphill battle. Meta (formerly …

How To Build A Facebook Ads Dashboard In Google Data Studio

Learn how to build a powerful business dashboard for your Facebook Ads in Google Data Studio in 9 easy steps. Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy can be challenging. You may …

6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong

Stop sabotaging your own best efforts! Avoid these common Facebook advertising mistakes for more successful campaigns and improved ROI. Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is the most popular social media platform, it doesn’t …

Meta Reportedly Developing Privacy-Friendly Ad Options

Meta’s ‘Basic Ads’ won’t use advanced targeting, and are intended to counter losses caused by data privacy concerns. Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Rather than relying on personal data, the ads will be measured using …

Meta Expands Facebook Reels to More Than 150 Countries

Meta is expanding Facebook Reels to more than 150 countries and adding numerous features to compete with TikTok. Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding the program to more than 150 countries and adding editing and monetization properties. TikTok is a powerhouse in terms of …